Marketing SEO Collection skills

When the user wants to plan content marketing across channels, define content types and formats, or create a content repurposing strategy. Also use when the user mentions "content marketing strategy," "content types," "content formats," "content repurposing," "content calendar," "content mix," "owned content," "content distribution," "content funnel," or "content planning across channels." For SEO calendar, use content-strategy.

When the user wants to optimize meta tags other than title, description, Open Graph, or Twitter Cards. Also use when the user mentions "hreflang," "meta robots," "viewport," "charset," "canonical meta," "other meta tags," "meta robots noindex," "meta robots nofollow," "hreflang tags," "viewport meta," or "meta charset."

When the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle. Also use when the user mentions "growth funnel," "AARRR," "pirate metrics," "acquisition activation retention," "customer lifecycle metrics," or "growth framework."

When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy."

When the user wants to define, audit, or apply visual identity (typography, colors, spacing, design tokens, frontend aesthetics). Also use when the user mentions "brand style guide," "visual identity," "design system," "typography," "color palette," "brand guidelines," "AI brand aesthetics," "brand colors," "font choices," "spacing system," "design tokens," "motion," "distinctive design," "frontend aesthetics," "PowerPoint theme," "Google Slides brand," or "slide master colors." For brand story, positioning, and voice, use branding.

When the user wants to create, optimize, or audit blog page structure and content. Also use when the user mentions "blog page," "blog index," "blog layout," "content hub," "blog homepage," "blog listing," "subdomain vs subdirectory," "blog structure," or "blog SEO."

When the user wants to create, optimize, or structure Terms of Service page. Also use when the user mentions "terms of service," "terms and conditions," "terms of use," "user agreement," "ToS," "legal terms," "service agreement," or "terms page." For legal overview page, use legal-page-generator.

When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO."

When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting."

When the user wants to plan website structure, decide which pages to build, or prioritize pages for a new or existing site. Also use when the user mentions "website structure," "site structure," "which pages do I need," "page planning," "sitemap planning," "Must Have pages," "website architecture," or "site hierarchy."

When the user wants to plan, create, or market a podcast. Also use when the user mentions "podcast," "podcast strategy," "podcast SEO," "show notes," "podcast distribution," "Spotify podcast," "Apple Podcasts," "podcast discoverability," "PodcastEpisode schema," or "podcast repurposing."

When the user wants to design template pages—aggregation (gallery/hub) or detail (individual template). Also use when the user mentions "template page," "template gallery," "template hub," "template detail page," "template marketplace," "programmatic template," "CMS templates," "design templates," "vibe coding templates," "UI templates," "template for users to use," or "template + data pages." Covers both SEO (programmatic scale) and user-facing (browse → use → customize) template pages.

When the user wants to create, optimize, or audit a comparison table section—an in-page block (HTML table or responsive equivalent) comparing products, methods, or approaches, with optional supporting copy. Also use when the user mentions "comparison table," "compare table," "feature matrix," "vs table," "side-by-side comparison," "competitor comparison," "traditional vs modern," "manual vs automated," "before and after," "old way vs new way," "alternatives comparison block," or "comparison section on landing page or blog." This skill is for a section inside a page, not a full alternatives URL or blog post wireframe—use alternatives-page-generator for page-level layout, keywords, and PPC destination strategy. For full-page structured data rules, use schema-markup. For FAQ blocks paired with the table, use faq-page-generator.

When the user wants to create SEO pages at scale using templates and data—including AI-assisted, grounded copy for per-URL differentiation (vs rigid mail-merge templates). Also use when the user mentions "programmatic SEO," "programmatic SEO pages," "template pages," "scale content," "location pages," "city pages," "comparison pages at scale," "X vs Y pages," "integration pages," "pages from data," "automated landing pages," or "programmatic landing pages." Uses a playbook matrix aligned to skills under skills/pages. For user-facing template galleries or marketplaces (browse → use), use template-page-generator.

When the user wants to add, optimize, or design customer testimonials, reviews, or case study sections. Also use when the user mentions "testimonials," "reviews," "customer quotes," "social proof," "case studies," "testimonial section," "customer reviews," "review schema," "testimonial design," or "social proof section."

When the user faces brand impersonation, fake websites, phishing sites, or trademark infringement. Also use when the user mentions "fake site," "impersonation," "phishing site," "trademark infringement," "domain squatting," or "brand abuse."

When the user wants to translate content, create translation workflows, manage terminology, or optimize translation quality. Also use when the user mentions "translate," "translation," "localization copy," "glossary," "terminology," "style guide translation," "machine translation," "human translation," "TMS," or "multilingual content." For strategy, use localization-strategy.

When the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand story," "team page," or "who we are."

When the user wants to run display, banner, or ad network campaigns. Also use when the user mentions "display ads," "banner ads," "ad network," "ad alliance," "programmatic display," "native ads," or "retargeting display."

When the user wants to choose or optimize rendering strategy for SEO. Also use when the user mentions "SSR," "SSG," "CSR," "ISR," "static rendering," "dynamic rendering," "server-side rendering," "client-side rendering," "JavaScript rendering," "pre-rendering," "prerender," "content in initial HTML," or "crawler visibility."

When the user wants to plan cold start, get first users, or launch a new product with zero traction. Also use when the user mentions "cold start," "cold start problem," "first users," "seed users," "finding users," "finding early users," "Fiverr Upwork," "comment outreach," "Twitter search users," "product launch strategy," "0 to 1 growth," "early-stage acquisition," "launch channels," "get first customers," "Product Hunt launch," "AppSumo," "LTD," "indie hacker," "bootstrapping," or "solo founder."

When the user wants to create, optimize, or audit resources page or content hub. Also use when the user mentions "resources page," "resource center," "content hub," "learning center," "resource library," "downloads," "templates," "guides," or "resource hub."

When the user wants to create or optimize a refund or return policy page. Also use when the user mentions "refund policy," "return policy," "money-back guarantee," "returns and refunds," "refund page," "return process," "refund terms," "satisfaction guarantee," "cancellation policy," or "withdrawal right." For legal overview, use legal-page-generator.

When the user wants to create, optimize, or validate URL slugs for content pages. Also use when the user mentions "URL slug," "URL path," "blog URL," "article URL," "short URL," "clean slug," "permalink," "slug optimization," "URL structure," "SEO-friendly URL," "create URL slug," or "SEO slug."