attribution

by Marketing Skills

When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix model," "MMM," "incrementality," "geo lift," "holdout test," "how did you hear about us," "self-reported attribution," "dark social," or wants to instrument attribution themselves — "stitch my bookings to their source," "SavvyCal/Calendly attribution," "close the identify gap," "track conversions on a third-party domain," "first-party / self-hosted attribution." For event tracking setup and UTMs, see analytics. For ad-platform pixels/CAPI, see ads. For pipeline and CRM revenue reporting, see revops. For the AI-search attribution blind spot, see ai-seo.

v1.0.0New

#marketing-skills

Unsigned, install at your own risk

Unverified

This skill has no cryptographic signature attached. We can't verify the contents match what the publisher intended.

Install this skill

Run this command in your terminal. No account required — it auto-detects your AI tool and installs the skill file.

npx @skills-hub-ai/cli install marketing-skills-attribution

Or download directly:

Browse all CLI commands →

Setup by platform

Claude Code

~/.claude/skills/<skill>/SKILL.md

Setup guide →

Install

One-click setup for your editor

Run in your project root

npx @skills-hub-ai/cli install marketing-skills-attribution --target claude-code

Instructions

This skill doesn’t include stateful context yet, instructions only. Learn about stateful skills.

Security

Loading security scan...

Reviews (0)

View full changelog & diffs →

Browse all →

email-sequenceWhen the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro.1 installs cold-emailWrite B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences. For warm/lifecycle email sequences, see emails. For sales collateral beyond emails, see sales-enablement.1 installs videoWhen the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Also use when the user mentions 'video production,' 'AI video,' 'Remotion,' 'Hyperframes,' 'HeyGen,' 'Synthesia,' 'Veo,' 'Sora,' 'Runway,' 'Kling,' 'Seedance,' 'Hailuo,' 'MiniMax,' 'Pika,' 'Hunyuan,' 'Wan,' 'video generation,' 'AI avatar,' 'talking head video,' 'programmatic video,' 'video template,' 'explainer video,' 'product demo video,' 'video pipeline,' 'copy this edit,' 'match this video style,' 'reverse-engineer this video,' 'edit like this reference,' or 'make me a video.' Use this for video creation, generation, and production workflows. For video content strategy and what to post, see social. For paid video ad creative, see ad-creative.1 installs community-marketingBuild and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: "build a community," "community strategy," "Discord community," "Slack community," "community-led growth," "brand advocates," "user community," "forum strategy," "community engagement," "grow our community," "ambassador program," "community flywheel."0 installs onboardingWhen the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are signing up but not sticking around. For signup/registration optimization, see signup. For ongoing email sequences, see emails.0 installs free-toolsWhen the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.0 installs

More from Marketing Skills

View source →

imageWhen the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' 'generate an image,' 'create a graphic,' 'product mockup,' 'hero image,' 'social media graphic,' 'banner image,' 'cover photo,' 'profile banner,' 'listing screenshot,' 'Flux,' 'Flux Kontext,' 'Midjourney,' 'DALL-E,' 'GPT Image,' 'ChatGPT Images,' 'Ideogram,' 'Gemini image,' 'Nano Banana,' 'Recraft,' 'Stable Diffusion,' 'Canva,' 'Figma,' 'image optimization,' 'compress images,' 'WebP,' or 'OG image.' Use this for general-purpose marketing image creation and optimization. For paid ad image creative and platform-specific ad specs, see ad-creative. For video production, see video.7 installs sales-enablementWhen the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.6 installs paywall-upgrade-croWhen the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see page-cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing-strategy.4 installs marketing-ideasWhen the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).2 installs product-marketing-contextWhen the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing-context.md` that all other skills reference for product, audience, and positioning context.2 installs socialWhen the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' 'create a reel,' 'social listening,' 'brand mentions,' 'competitor monitoring,' 'top posts to comment on,' 'find people asking for,' 'carousel,' 'slide-by-slide,' or 'document post.' Use this for social media content creation, repurposing, scheduling, short-form video scripting, and social listening. For broader content strategy, see content-strategy. For paid ads, see ad-creative. For earned media, see public-relat1 installs

More Build skills

Browse category →

ui-design-systemUI design system toolkit for Senior UI Designer including design token generation, component documentation, responsive design calculations, and developer handoff tools. Use for creating design systems, maintaining visual consistency, and facilitating design-dev collaboration.71 installs self-improving-agentCurate Claude Code's auto-memory into durable project knowledge. Analyze MEMORY.md for patterns, promote proven learnings to CLAUDE.md and .claude/rules/, extract recurring solutions into reusable skills. Use when: (1) reviewing what Claude has learned about your project, (2) graduating a pattern from notes to enforced rules, (3) turning a debugging solution into a skill, (4) checking memory health and capacity.35 installs senior-frontendFrontend development skill for React, Next.js, TypeScript, and Tailwind CSS applications. Use when building React components, optimizing Next.js performance, analyzing bundle sizes, scaffolding frontend projects, implementing accessibility, or reviewing frontend code quality.21 installs using-superpowersUse when starting any conversation - establishes how to find and use skills, requiring skill invocation before ANY response including clarifying questions21 installs frontend-designGuidance for distinctive, intentional visual design when building new UI or reshaping an existing one. Helps with aesthetic direction, typography, and making choices that don't read as templated defaults.19 installs senior-backendDesigns and implements backend systems including REST APIs, microservices, database architectures, authentication flows, and security hardening. Use when the user asks to "design REST APIs", "optimize database queries", "implement authentication", "build microservices", "review backend code", "set up GraphQL", "handle database migrations", or "load test APIs". Covers Node.js/Express/Fastify development, PostgreSQL optimization, API security, and backend architecture patterns.15 installs

Frequently asked questions about attribution

What does the attribution skill do?

How do I install the attribution skill?

Run `npx @skills-hub-ai/cli install marketing-skills-attribution` from your terminal. The CLI writes the SKILL.md to the correct location for your AI tool (e.g. ~/.claude/skills/marketing-skills-attribution/ for Claude Code or ~/.cursor/skills/ for Cursor with --target cursor) and adds it to your project's .skills.json lockfile.

Which AI tools does attribution work with?

attribution runs in Claude Code. It follows the open Agent Skills standard (SKILL.md), so the same skill works in every supported tool without modification.

Is the attribution skill free?

Yes. Every skill on skills-hub.ai is free and open-source. There are no premium tiers, paywalls, or usage limits. You only pay for whatever AI assistant you're already using.

How do I use attribution after installing it?

In Claude Code, type `/marketing-skills-attribution` (or whatever slash command the skill registers) and the AI follows the skill's instructions immediately. You can also reference it by name in natural language, your AI loads the skill into context when relevant.

Can I share the attribution skill with my team?

Yes. Commit your project's .skills.json lockfile and teammates run `npx @skills-hub-ai/cli install` (no args) to install every skill at the exact version you pinned. Organization-scoped installs work via skills-hub.ai organizations.