icp-website-review

by goose-skills

Evaluate a website, landing page, content, or any online asset through the eyes of pre-built synthetic ICP personas. Loads personas from buyer-persona-generator output, then runs them against target URLs. Supports three modes: structured scorecard, freeform focus group, and head-to-head competitive comparison. Reusable — run against the same site after changes, or against new content anytime.

v1.0.0New

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Run this command in your terminal. No account required — it auto-detects your AI tool and installs the skill file.

npx @skills-hub-ai/cli install goose-skills-icp-website-review

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Claude Code

~/.claude/skills/<skill>/SKILL.md

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One-click setup for your editor

Run in your project root

npx @skills-hub-ai/cli install goose-skills-icp-website-review --target claude-code

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render-creator-pip-listicleAssemble a creator picture-in-picture product-listicle ad from a config — the creator stays FULL-FRAME the whole beat (voice plus lips generated together per beat, no separate VO, no cut to a full-frame product shot), and on each product beat three persistent overlays ride on top for the WHOLE beat — a title pill top-center, the DEMO in a rounded PiP window top-right (the brand's real UGC clip MUTED, or for a no-UGC brand the product's own autocropped UI still / screen-recording sized to fill the window), and a bottom product card (rounded thumbnail plus 'N · CATEGORY' small-caps plus product NAME in a serif face). Hook plus CTA beats are the creator full-frame with the title pill only. Assembly builds ONE full-1080x1920 transparent overlay PNG per beat, overlays it on the creator clip (cover-scaled to 1080x1920) for the whole beat keeping the native audio, concats all beats, then burns captions LAST as timed PIL PNG overlays (this ffmpeg has no libass) timed deterministically from the0 installs goose-graphics-create-formatCreates a new graphics format spec (custom canvas dimensions + content rules) and publishes it to the Gooseworks library so any agent can render against it. Use when the existing community formats (carousel, story, infographic, slides, poster, chart, tweet, plus community additions) don't fit the user's canvas — e.g., LinkedIn banner 1584×396, story cover 1080×1920, event flyer 8.5×11in. Mirrors goose-graphics-create-style but for formats.0 installs render-glassy-matte-grwmAssemble a multi-scene GRWM beauty-demo ad from a config — a locked-identity creator applies ~5 products step by step while a SEPARATE ElevenLabs voiceover narrates and every scene cut is snapped to the VO's product-name word-starts (Whisper word-level timestamps), then ~5 Playwright product overlay cards (real PDP-verified taglines) are composited onto the master each on its product-NAME word-start, the SEPARATE VO is mixed on top of a ducked music bed at loudnorm I=-14, clean-white 3-words/cue captions are burned, and the video closes on a flat-lay end card. This is the FREE deterministic assembly stage (re-cut to the VO word-starts, hard-concat, Playwright card render + card composite, VO plus music mix, caption burn, flat-lay end card); the VO, scene clips, product cutouts, and music come from create-music-elevenlabs / create-image-gpt-image-fal / create-video-fal. Use for the glassy-matte-grwm format.0 installs paid-channel-prioritizerFor founders who don't know where to start with paid ads. Analyzes ICP, competitor ad presence, budget constraints, and product type to recommend which 1-2 paid channels to start with and provides a 90-day ramp plan. Prevents the common mistake of spreading a small budget across too many platforms.0 installs programmatic-seo-spyReverse-engineer how competitors do programmatic SEO. Detects URL pattern clusters (vs/, integrations/, for-{industry}/), estimates page count per pattern, analyzes template quality, infers which patterns actually drive traffic, and identifies gaps you can exploit. Outputs a competitive pSEO landscape report.0 installs social-kitEnd-to-end composite that turns a single brief into voice-tuned X post variants, LinkedIn post variants, and a matching social graphic. Orchestrates create-x-content + create-linkedin-content + goose-graphics in one invocation. Asks about graphic format when not specified, with heuristic-driven recommendations.0 installs

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create-vo-elevenlabsGenerate a voiceover (VO) clip via ElevenLabs text-to-speech, ROUTED THROUGH THE elevenlabs-proxy so it bills the Ads agent. Voice id + script text come from the template recipe. Use for the spoken narration of VO-driven video-ad formats (cgi-app-sizzle, flat-vector-explainer, hypermotion). Never call ElevenLabs directly — the proxy attribution is required.0 installs media-proxyShared helper that routes ALL paid media generation (FAL image/video, ElevenLabs music) through the GooseWorks proxies so every call bills the Ads agent — never a provider SDK's default host. Host-swaps the FAL queue URLs, loads the agent token from ~/.gooseworks/credentials.json, and returns the result CDN URL. Every video-ad media capability imports this; templates never call a provider directly.0 installs newsletter-sponsorship-finderFind newsletters relevant to a target audience/industry for sponsorship opportunities. Discovers newsletters through web search, newsletter directories, and industry research. Returns newsletter name, author, estimated audience, topic focus, sponsorship rates (if available), and contact info.0 installs render-absurdist-explainerAssemble an absurdist animated-explainer video ad (~38s, 9:16) from per-scene i2v clips + their measured VO windows — retime each clip to its VO, re-encode every segment to identical 30fps/libx264/yuv420p so the concat demuxer never drops frames, concat, build a REAL-product PIL end card (never AI) with a slow Ken-Burns, mix VO (loudnorm I=-14) under music (loudnorm I=-26, volume 0.62, amix normalize=0), and burn libass captions last. FREE deterministic assembly (bash-free, Python + ffmpeg + PIL); the recipe supplies the clips, VO, music, product photo, palette, and caption table and gates the paid keyframe/clip/VO/music calls to their own capabilities. Use for the absurdist-explainer format.0 installs render-brand-identity-revealRender a 'brand identity reveal' video from a config — a single poster frame in a real, softly-lit space (real wall, soft-focus plant in the corner, dappled leaf shadow, illuminated poster) whose artwork HARD-CUTS through ~10 on-brand poster mockups (hero product, IG post, hanging banners, sticker sheet, logo lockup, poster, two lifestyle stills, packaging, big icon) then holds on a brand end card. The environment plate is one create-image-fal generation; the mockups are real-DOM HTML frame-stepped via Playwright, perspective-composited into the detected frame quad with the plate's real leaf-shadow multiplied back onto each poster (reads as behind glass), sequenced by FFmpeg. Deterministic assembly, FREE (the plate comes from create-image-fal, the bed from create-music-elevenlabs), music bed only and approved brand copy only. Use for the brand-identity-reveal format.0 installs create-music-elevenlabsGenerate an instrumental music bed via ElevenLabs Music, ROUTED THROUGH THE elevenlabs-proxy so it bills the Ads agent. Trims any sparse intro, loudnorm, fades the tail. Prompt + length from the template recipe. Use for the music layer of any video-ad format.0 installs

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Frequently asked questions about icp-website-review

What does the icp-website-review skill do?

How do I install the icp-website-review skill?

Run `npx @skills-hub-ai/cli install goose-skills-icp-website-review` from your terminal. The CLI writes the SKILL.md to the correct location for your AI tool (e.g. ~/.claude/skills/goose-skills-icp-website-review/ for Claude Code or ~/.cursor/skills/ for Cursor with --target cursor) and adds it to your project's .skills.json lockfile.

Which AI tools does icp-website-review work with?

icp-website-review runs in Claude Code. It follows the open Agent Skills standard (SKILL.md), so the same skill works in every supported tool without modification.

Is the icp-website-review skill free?

Yes. Every skill on skills-hub.ai is free and open-source. There are no premium tiers, paywalls, or usage limits. You only pay for whatever AI assistant you're already using.

How do I use icp-website-review after installing it?

In Claude Code, type `/goose-skills-icp-website-review` (or whatever slash command the skill registers) and the AI follows the skill's instructions immediately. You can also reference it by name in natural language, your AI loads the skill into context when relevant.

Can I share the icp-website-review skill with my team?

Yes. Commit your project's .skills.json lockfile and teammates run `npx @skills-hub-ai/cli install` (no args) to install every skill at the exact version you pinned. Organization-scoped installs work via skills-hub.ai organizations.