AI coding glossary
GEO (Generative Engine Optimization)
Also known as: generative engine optimization, ai seo
In one sentence
Optimizing for brand mentions and citations inside LLM-generated answers across ChatGPT, Claude, Gemini, Perplexity, and Grok, not just blue-link rankings.
Full definition
Generative Engine Optimization (GEO) treats LLMs as a parallel discovery surface. Where SEO targets blue-link rankings and AEO targets citation inside AI answer boxes, GEO is broader, it includes ranking, citation, and unstructured brand mention inside any LLM-generated response. The practical work overlaps heavily with AEO (answer-first content, schema, entity consistency, authorship) and adds: brand-mention monitoring across ChatGPT, Claude, Gemini, Perplexity, and Grok; entity authority signals; cross-web corroboration via reviews, Wikipedia, and other authoritative sources. Tracked via tools like Gauge, Evertune, and Brandi in 2026.